It won’t be wrong to think that today’s world is a digital world and is shrinking day by day to the screen of a smartphone. It is shrinking every aspect of life and even the manner in which we shop is getting redefined by it.
Online shopping is a facility to buy things has taken over the traditional means of buying things. It began in 1979 whwn Micheal Aldrich, connected a modified domestic TV to a real-time transaction processing computer via a telephone line.
People usually get attracted towards the attractive offers made by the websites.Online shopping offers the customers many advantages as compared to offline shoppng. It saves the time of customers, the variety, options and prices too attract customers. The return policy and redeement of money allow people to be tentionfree while using these sites.
There have been many new sites coming up these days. There is always a rat-race among them to become the best. Some of the popular sites are Ebay, Amazon, Flipcart etc. the market share of these sites is getting captured by each passing dayand offline shopping seems to be loosing its turf.
Each coin has its two sides. Apart from te various advantages of the online shopping, there are some drawbacks too. Eg- sometimes he customer is not able to judge the quality of the product, some dubious merchants cheat the unsuspect customers. Even online frauds, like crdit card sniffers steal passwords etc which result in people getting cheated. Despite the facts, people prefer online shooping.
In India, the rate of shopping online could be seen continuously rising. The online shopping industry is expected to touch $ 45 billion by 2020 being just $4 billion in 2013.